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Data Explosion

A job well done by the agency House of Radon for the client Ericsson Telecommunications. A spot in order to show multi-purpose and the network infrastructure from the explosion of data traffic. All with the use of 36 different designs of interfaces we know and love.

The brief: show how a ‘multi-purpose, multi-technology network node enables operators to meet their three priorities in relation to data traffic explosion: differentiation, control and monetization’.
The solution: shoot 30 locations in three days, design 36 different interfaces, add a touch of sound, and hey presto.”

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